Johnstown PA Website Design

SEO Website Design...

...involves planning your website from the beginning to rank well in search engines. It involves thoroughly mapping content, building a sound linking structure and designing a layout that effectively pushes users to pick of the phone and contact you or complete an online conversion event.

How do I go about Website Design?

Plan Calls to Action.

Few people build a website to have a website. Most people specifically want a website to get a select group of people to perform a specific action. Buy a product, call for information, subscribe to your newsletter, etc. That is why the most important step in creating a website is defining your Calls to Action. The things you want your website to convince people to do.

Create Content to Promote Calls to Action

Once you have your calls to action, you need to create your website content to promote them. Your content needs to be balanced in a way that informs and entices. Marketing fluff is NOT ok for your website content (Well... maybe in some cases)

Add Features to Promote Calls to Action

There are a lot of wicked kewl features out there you can add to your website. Flash widgets, JQuery menus, AJAX calls... they all may have their place, but you need to ask yourself, "How does this deature promote my calls to action?". If you cannot answer that, then your time and money are better spent elsewhere.

Track Calls to Action

TRACK YOUR CALLS TO ACTION! This is the an internet world. You can pretty much look over the shoulder of all your website visitors with great website analytics packages like Google Analytics. It is FREE too. For each call to action you have, set up tracking so you can measure your ROI & Conversion rate.

Need to talk about your website design or redesign? Get a free website design and search engine optimization consultations!

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